| | |

Is ColourPop Cruelty Free: Should You Support This Popular Brand?

ColourPop is one of the most popular brands right now. With 10 million Instagram followers and a devoted fan base, this cult makeup brand has caused quite a stir.

I love ColourPop. I own several of their products and am especially a huge fan of their eyeshadow and lip products. However, I am someone who tries to support vegan and cruelty-free brands as much as possible. This is why I’m discovering the truth about ColourPop’s cruelty-free stance.

Is ColourPop cruelty-free? Here’s the truth.

Bottom Line Up Front:

ColourPop Cosmetics is certified cruelty-free by PETA and they have the Beauty Without Bunnies certification on their products. 100% cruelty-free means they don’t test their ingredients or final products on animals and they don’t go through third parties to conduct animal testing. Keep in mind that not all ColourPop products are vegan.

Is ColourPop Cruelty-Free?

Yes! ColourPop has stated that they are cruelty-free. They’re a company that’s passionate about animals and never condoned animal testing. They also don’t commission third parties to test on animals for them. They also don’t support suppliers that test on animals.

What Cruelty-Free Means

Cruelty-free means more than the brand not testing their finished products on animals. If a brand says they’re cruelty-free, they promise that no animal testing occurs in any step of the production process.

Here’s what cruelty-free means and why ColourPop meets these credentials:

  • No ingredients are tested on animals
  • No finished products are tested on animals
  • Don’t sell their products in countries where animal testing is required by law
  • Don’t test their products on animals using third parties

ColourPop is owned by Seed Beauty, which states they’re also a cruelty-free company (though I can’t find a link to support this claim).

Cruelty-Free Certifications

ColourPop Cosmetics received a cruelty-free certification from PETA. They have the Global Beauty Without Bunnies logo. This program confirms that a brand is cruelty-free and every step of the production process is humane to animals.

ColourPop’s Stance on Animal Testing

ColourPop confirms their Beauty Without Bunnies certification and states they’re 100% fur baby-friendly. They don’t condone animal testing and never did. To test their products, they test them on the humans working in HQ. They also confirm that none of their supplies conduct animal testing and they don’t commission third parties to test on animals for them.

Is ColourPop Vegan?

Almost all of ColourPop’s products are vegan. However, there are several that use animal-derived ingredients. They have a list of all of their non-vegan products available on their website.

How to Know If a Brand Is Cruelty-Free

Most brands, like ColourPop, will have a statement on their website confirming their cruelty-free status. If they have any certifications, such as the Beauty Without Bunnies program, the symbol will be on their packaging (the Beauty Without Bunnies logo is a white bunny).

If a brand you want to buy from doesn’t have this information available, you can always reach out. You can also check resources such as Glamour n’ Glow for the latest in cruelty-free brands and news.

My Favorite ColourPop Products

Now that you know ColourPop is cruelty-free, you’re probably ready to order products from this brand! But they have so many, where do you start? Here are some of my favorite products from this cruelty-free brand.

Bare Necessities Eyeshadow Palette

Bare Necessities Eyeshadow Palette

So I have a ton of ColourPop’s palettes, with Blowin’ Smoke being my favorite. But I wanted to recommend a palette that anyone could use, and Bare Necessities is that palette. This palette features a variety of beautiful neutral-toned colors. Every shadow in here is pigmented. Even though it’s a neutral palette, there’s still plenty of color diversity here to create a variety of looks.

Blur Lux Lipstick

Blur Lux Lipstick

The lipstick I have is from the Hocus Pocus collection which has been discontinued. But I love the beautiful red color and the extremely pigmented color payoff it gives. Because I love this lipstick so much, I want to recommend another lipstick. The Blur Lux lipstick is probably the closest product I could find to the lipstick I own.

The Blur Lux lipstick has a creamy formula but a matte finish. It glides on well and the color payoff is impressive. The only downside is the lipstick smudges and bleeds, so always wear this lipstick with a lipliner. This lipstick is available in so many fun shades. I like Bloom2Bloom (peachy nude), Y2K (mauve-brown), 21 Questions (orange-red), Superbloom (bright pink), and Solo (blue-red).

Ultra Glossy Lip

Ultra Glossy Lip

I have one of these lip glosses in the limited edition Sailor Moon collection. The shade is Moon Tiara and it’s a beautiful orange-gold color. I love the texture the most — it’s smooth and not sticky, plus very creamy and moisturizing. The lip gloss includes a brush applicator that’s very easy to use.

But since this is a limited edition collection, I suggest you look at other glosses in this collection. There are so many other fabulous colors here. I especially love Champagne Mami (rose gold) and Fantasia (gold nude).

Lippie Pencil

bichette pencil

ColourPop makes their special lip pencil liners that correspond with their different lipstick colors. I ordered one with my Hocus Pocus lipstick and I honestly think I like the pencil more than the lipstick! I honestly don’t like spending a lot on a lip liner. At $5 each, you might as well order one in every color.

They’re easy to use, just make sure to keep these pencils sharpened (ColourPop sells a special sharpener for these pencils, though any sharpener will work). They have a great color selection and the lip liners stay really well.

Pressed Powder Bronzer

Pressed Powder Bronzer

I’m personally a big fan of bronzer and I’m curious to try ColourPop’s bronzers. I’m recommending the Pressed Powder Bronzer because ColourPop offers these in a variety of colors for all skin tones. For my pale skin, I’m reading that Coconut Beach works best. It’s more of a golden color and won’t look too orange.

If your skin is darker, I suggest choosing Private Party. It’s a rich brown color to give your skin plenty of warmth and you can easily build this color if you want to contour. This is also a good contour color if your skin is light. It has a satin finish so it won’t look cakey on the skin.

Serum Blush

Serum Blush

I’m not the biggest fan of blush, but I have to recommend these products because they’re so unique. These serum blushes are extremely pigmented and have a dewy finish. A little goes a long way, so be sure you don’t use too much. This blush is available in several lovely colors and I would even wear some of these. My favorites are Beyond (deep rose), Kiss Kiss (warm peach nude), and So Cosmo (warm coral).

Super Shock Highlighter

Super Shock Highlighter

I’m also not the biggest fan of highlighters but I keep seeing so much hype for this highlighter that I have to include it. ColourPop offers this highlighter in a variety of pretty shades. They blend really well and the highlighters are so versatile. If you’re not sure how to apply a highlighter, I suggest applying it on the tops of your cheeks, bridge of your nose, inner corner of the eye, Cupid’s bow, and under and above your eyebrows.

Vegan Alternatives to ColourPop

I absolutely love ColourPop! Unfortunately, not all of their products are vegan. If you would rather not search their website for vegan products or check the ingredients label of every product, I suggest checking out these ColourPop alternatives that make 100% vegan products. Keep in mind that NYX isn’t 100% vegan, but they do have a vegan line.


ELF is a brand that has it all. This brand has always been vegan, cruelty-free, and now they’re a clean beauty brand. ELF has a wide selection of makeup and skincare products, in addition to accessories such as brushes. And on top of all of that, they’re affordable. While I don’t love all of their products, I’m a big fan of ELF’s primers and makeup brushes.

Lime Crime

Back in 2014, Lime Crime wasn’t a brand I would recommend. They endured a massive security breach and customer information was stolen. But all of these years later, it looks like the brand redeemed itself.

Lime Crime is a vegan and cruelty-free brand. A friend recommended me their makeup a few years ago since they make unique products in bright colors.

Ever since its inception in 2008, they became a cult brand. Their products vary from classics such as lipsticks to unique cosmetics such as face stickers. They even have hair dye. No matter which product you choose, you’re bound to experience impressive color payoff and high-quality cosmetics. I’ve used their liquid lipstick and I can definitely attest that these are great products.


NYX is often considered the ultimate drugstore brand. Their products are high-quality, affordable, and you can find them virtually anywhere (I see them at my local Walgreens). I personally think ELF is the ultimate drugstore brand; NYX has good products but some are better than others I’ve used.

Still, many of their products are impressive. I love their eyeshadow pens and concealer. Other products, such as their primers, aren’t as impressive as I hoped.

Even with that being said, I definitely recommend NYX. They always launch new products and have an expansive range of products. Though not all of their products are amazing, the HGs from this brand are top-notch. While NYX isn’t 100% vegan, they do have a vegan line you can check out here.

KVD Beauty

kvd products

KVD Beauty is one of my favorite makeup brands ever. They make high-quality products that are 100% vegan. This brand features bold colors in edgy packaging, represented by the brand’s former tattoo artist owner Kat Von D (she’s no longer affiliated with the company).

Even though the brand targets those in the alternative/goth sector, the brand’s products and colors are versatile enough so anyone can find something they like. I also love how the brand makes innovative products — they perfected the liquid liner and changed the lipstick game with their Everlasting Liquid Lipsticks. No matter which product you choose, expect a high-impact product with a serious color payoff.

Milk Makeup

Milk Makeup is a brand I’ve been seeing a lot lately. I do have to say, I’m not a big fan of their mascara but I like everything else I’ve used from this brand. I especially love their cheek and lip products. Milk stands out, not just because of its vegan status but also because they’re clean and sustainable.


If affordability is your biggest concern when buying makeup, I’ve heard great things about Pacifica.

I haven’t tried this brand yet, which is why they’re at the bottom, but I’m very curious about the company and want to try their products. This brand is completely vegan and sustainable. Even though this brand is very feminine, they’re inspired by nature and natural beauty. They offer a variety of beauty products, which include makeup, skincare, hair, nails, and body care.


Question: I want to try ColourPop eyeshadow. Are they vegan?

Answer: Not all of their eyeshadows are vegan. Here’s a list of their non-vegan products.

Question: Is ColourPop sold in China?

Answer: No, ColourPop doesn’t sell its products in mainland China and any other country that requires animal testing.

Question: Is ColourPop a clean brand?

Answer: I wouldn’t call ColourPop 100% clean, but their products are made without parabens, gluten, synthetic fragrances, and phthalates.

Similar Posts

Leave a Reply

Your email address will not be published. Required fields are marked *