There’s likely no bigger name in retail beauty than Sephora, but it’s not the only name in the market. And who isn’t rooting for an underdog? While Sephora has plenty of locations, brands, and products, the store can feel overwhelming for some, myself included. Products are mostly grouped by brand instead of by type, so…
With my emergency room nursing background, I’ve done a little bit of everything in scrubs. One moment I’m bending over or squatting down toward the floor, the next I’m reaching up overhead to hang IV medications or leaning over a patient to provide care. I’m literally moving my body in all different directions, the entire…
Finding a skincare product that works for you is one thing. Figuring out where to buy it is another. Some online beauty stores specialize in dermatologist-favorite formulas, others offer everything from budget cleansers to luxury serums, and a few are worth exploring simply because they introduce you to brands you might never have discovered (and…
I spent about a decade working in clinical practice, and I know firsthand that scrubs can look perfectly fine when you first put them on and become irritating six hours later. A waistband that keeps sliding, fabric that traps heat, or pockets that dump everything forward when you sit down will get old quickly during…
The perfect booking platform for your lash studio depends on where you are in your journey in the business. Solo techs will need something more affordable with features to help build the books; established and growing studios will want more automations. What do all lash techs need, no matter what? Detailed client notes, various business…
If you’re still managing paper intake forms, tracking memberships in a spreadsheet, or wondering why it’s so hard to stay on top of your calendar, the right scheduling app solves most of these headaches! However, finding the right option is a more complex decision than you might anticipate. Most scheduling software wasn’t built with esthetics…
When it comes to choosing a booking platform, choosing the right one can make or break your beauty business. Your booking system is like the backbone of your operation. Whether you’re a solo stylist handling business from your phone or a salon owner handling multiple stylists regularly, you’re going to need to pick the system…
Running a beauty business today means juggling a thousand things at once. You’re trying to keep your appointment book full, process payments smoothly, track inventory, manage your team, and somehow still have energy left to actually provide the services you’re passionate about. The good news is that modern beauty business software can genuinely transform how…
Looking for the best FSA-eligible sunscreens this summer? I have 6 for you, but first, consider what each one has to offer. I learned the hard way that sunscreen isn’t a one-size-fits-all deal. My daughter breaks out in hives if anything with fragrance or avobenzone hits her skin. Also, a medication I take makes me…
I have always enjoyed lipstick. Lipsticks are my favorite part of any makeup routine. Regardless of the trends, I always know that having great lipstick is a reward, especially after all the hard work with other steps. I enjoy discovering different techniques, finishes, and ways to use and apply makeup, specifically lipstick. I was dying…
