It’s no secret that we adore brows. Some of us have beautifully complete arches, while others require assistance, and some of us were born with fantastic brows but had most of them plucked out in the early 2000s. In any event, brow gel is beneficial to the majority of people.

Eyebrow gels can help you shape your arches, whether you have scant hairs and need something to fill in the gaps, want a bit more fullness, or want to fill in the gaps. They’re also simple to utilize.  These are the best brow gels on the market for dimension, volume, and that desired form.

What Is Brow Gel? 

Brow gel comes in a variety of formats, but it’s simply brow mascara. It comes in a tiny tube with a brush that looks like a smaller mascara wand (they come in a variety of forms and sizes). Brow gel, similar to mascara, provides your brows definition and makes them seem fuller and more luscious all day. 

As much as I adore the look of super-defined brows achieved by-products like Anastasia Brow Definer, there’s something to be said about a quick-to-apply product that can be used every day — even if you’re late.

What You Should Look For In a Brow Gel 

When it comes to shopping for new beauty products, it can be difficult to find what you’re looking for. So we compiled a small list of components you should keep your eye for when purchasing a brow gel. 

Type of brush

Another factor to think about is the brush. The majority of brow gels come in little tubes with spoolie-style brushes on the tops. Although they may appear to be the same, not all brushes are made equal.

Aside from the brush’s size, pay attention to its form and hardness. Tapered choices make it simpler to apply the gel at the proper angle, while stronger spoolies let the product glide on more smoothly.

Color choices 

The typical rule of thumb for people with darker manes is to use a brow cream that is a shade or two lighter than their hair. This will help you get the most natural-looking brows you can. Blonde or platinum-haired people, on the other hand, are more likely to go darker, either with a medium tone or a deeper shade for a more dramatic impact. 


The recipe is crucial when it comes to brow gels. Look for anything with a somewhat creamy consistency since this will make it easier to apply. Many choices have little threads that assist the gel in adhering to your existing hairs, giving your brows a more voluminous appearance.

On the other hand, long-wear brow gels usually contain chemicals that make them water-resistant (if not waterproof), so they can withstand smudges and stains. To avoid the rigidity and flaking that certain glue-like formulations cause, we propose waxy compositions for long-wear.

How To Apply Brow Gel 

By flicking the tip against the top of the applicator, you may get rid of any extra product. Because the product is highly pigmented, it’s critical to use just the correct amount! Fill in the mid-brow and tail with the sculpting tip, working outwards.

Then, with a gentle touch, fill in your inner brow. Brush the product across your brow with a grooming eyebrow spoolie, providing consistent application from start to finish. Day after day, your brows will be thicker, smoother, budge-proof, smudge-proof, and flawless. 

What To Avoid When You’re Doing Your Eyebrows 

Sometimes doing your eyebrows can be tricky; it is pretty easy to make simple mistakes and not realize them. We came up with the most common mistakes men and women make when they do their eyebrows. 


Applying a highlight beneath the arch of the brow is a simple method to elevate the eye region, but the improper hue or formula might detract from your brows.

If you’re going to highlight beneath your brows, make it a soft highlight. It can’t be too white if you’re applying a highlight with concealer. The concealer should be one shade lighter than your skin tone, according to the usual guideline. 

You don’t want a strong highlight on the cheekbone to compete with the brow bone, especially if you’re putting a strong highlight on the cheekbone. I recommend using a flat brush to mix highlight powder immediately below the brow in a windshield wiper motion, following the natural contour of the brow.


When brows have grown out, some individuals try to fill them in, which is difficult, since you don’t have that guideline. If you haven’t had your brows groomed in months, getting them waxed or threaded may make the process of filling them in a lot easier—and faster—because the form will be evident.

If you only have a few stray hairs, it’s simpler to identify which ones to pluck after the cream is on the brow. That way, you won’t pluck a hair that contributes to the general contour of your brow. 

The wrong product 

There are several various alternatives for filling in your brows in the beauty aisle: powders, pomades, pencils, waxes, and gels. You must select the product that best compliments your appearance and skill level.

If you have sparse regions or are new to filling in your brows, I recommend using a powder. In comparison to pencils or pomades, which may often seem overly heavy or create sharper lines, the powder helps give brows a softer, more natural look.

Too perfect 

You don’t have to have beautiful brows all of the time. When brows are a touch wild, I prefer them. They don’t have to be perfect—as much as I adore cosmetics and the skill of applying them, I believe there’s something to be said about natural brows as well. I recommend stroking brows upward with a bit of gel application to obtain as full of a brow as possible for fast, natural brows on the move. 

The wrong shade 

Brow cosmetics that are a shade lighter than your hair color are recommended. Using a very dark tone might make your makeup appear harsh or apparent rather than natural and seamless. Lighter tones appear more natural and are easier to work with.

Choose a light or medium brown powder if you have dark brown hair—I believe that brows should complement rather than dominate your features. Use a taupe or dark blonde hue on blondes and redheads.

Creating a new brow shape 

Many of us are guilty of filling in our brows in non-natural forms, such as the boxy brow. Some of us have more boxy brows than others, but none of us have rectangular brows. You want to be able to see the space between the hairs as well as the skin between the hairs.

Some ladies do have extremely thick brows, however, even with the densest brows, the flesh may be seen between them. You’ll most likely end up with an overpowering brow if you try to fill in every small space. 

Too much product 

One of the most common blunders individuals make is using much too much product when they don’t require it. I always believe that little is more and that a small amount of any product goes a long way. Even if you have sparse brow hair, you generally don’t need as much product as you think you do to get perfect brows.

Concentrate your strokes on sparse regions alone rather than coating the whole brow in the product. Brush across the brow with a toothbrush, brow brush, or spoolie to soften any visible brush strokes, so your work doesn’t seem too heavy-handed. 

Tips To Achieving The Perfect Eyebrows 


Lightly shade the area of the hairs above and below your brow to produce a light shadow to make your brows seem fuller. Shade on top and beneath your brow with a soft low-oil pencil to create a tiny shadow of color, and then brush your brow hairs upward with a spoolie brush to give them a more natural look.

If you fill in your arches with a brow pencil, keep it away from regions of your skin where there isn’t hair; it will show if you haven’t filled in your arches. Remember, you want to draw on what you already have, not on what you don’t. 


Brushing the hairs on your brows upward and outward gives them a “feathered” look. Your arches will seem more natural and fuller if you trim them this way. Simply brushing them outward will not suffice.

If you’re using brow gel, choose a hue that’s the same shade as your brows or one shade darker; if you’re using brow pencils, use a lighter shade since you want a softer look. When creating the appearance of hair, a pencil that is darker or as dark as your hair appears artificial. It has more depth because of the lighter tint.


Use a different at-home box color for your brows than you would for your hair. Why? The peroxide concentrations in at-home coloring kits are just too high for your brow/eye area, and they can burn the skin behind your brows, render your eyes red, and induce a stinging pain. Vegetable dye is the only colorant you should use if you want to color your brows at home.

In general, brow tinting lasts longer than brow coloring. Whether your brows require a color boost, ask your local aesthetician or brow expert if they provide this procedure and schedule an appointment as soon as possible. Because your brows shield your eyes and frame your face, don’t over tweeze them and keep them filled in.

Strong brows exude confidence and make you seem healthy, so fill in any sparse areas in your arches if you want to appear alert but don’t want to wear a lot of makeup.

A fiber-infused brow mascara immediately provides the illusion of larger brows. Pick up a fiber-filled brow gel instead of attempting to create small, hair-like strokes with a brow pencil, and build attractive brows with the assistance of the fibers that stick to your arches to hide sparse regions.

Brow pomade exists, and it keeps your arches in place without looking or feeling gritty. Gels, like hair products, make your hair appear a little tougher, so if you want that groomed, un-kept look, use a pomade. Because it’s clear, it won’t add color to your brows, but it will keep them groomed.

See a Professional

Allow a specialist to conduct the reverse dye procedure if you want Miley or Kendall’s bleached brows. Bleach is a hazardous chemical that should not be used near your eyes unless you are under the guidance of a licensed expert, such as a hairdresser, brow specialist, or aesthetician.

So, before you go for your bottle of Jolene to bleach your brows at home, think again. Brows that have been bleached can become dry and brittle, just like hair that has been robbed of its natural color. If you want to appear like Miley Cyrus, be sure to condition your brows regularly by dabbing a little oil over the hair with your fingers.

Best Brow Gels For Every Brow 

Are you looking to find the perfect brow gel for your shape? We’ve compiled a list of the best types of brow gels for you to use that include every shape, size, and volume. 

Best waterproof: Wunder2 Wunderbrow Waterproof Eyebrow Gel 


Wunderbrow is your new best friend if your makeup smudges during the day due to perspiration, humidity, rain, or other moisture. Smudge-proof and transfer-proof, this award-winning waterproof brow gel is a must-have. 

It’s made with hair-like strands to fill in and shape your brows, and it lasts an incredible three days. To put it another way, it’ll only come off when you’re ready. 

Best for beginners: Glossier Boy Brow 

Glossier Boy Brow 

The hold is more encouraging than gripping, in my opinion—it will make your brows seem well-groomed but won’t necessarily put the hairs in any direction that they don’t naturally want to remain in.

What’s even better is that Boy Brow doesn’t grow stiff or flaky over time; it stays soft and supple, just like a good boy (brow) should. For hasty swipers, the tint is forgiving, and it may be built up for double-swipers. 

Best vegan: Milk Makeup Kush Fiber Brow Gel 

There are no animal components in Kush Fiber Brow; however, it does include hemp-derived cannabis oil. The product moisturizes your brow hairs while merging them with microscopic fibers to give volume and fullness that lasts all day. We particularly appreciate the strong bristles on the little tapered brush, which aid in the even application of the gel. 

Best for perfection: Hourglass Arch Brow Volumizing Fiber Gel 

Hourglass Arch Brow Volumizing Fiber Gel 

Hourglass combines the best fibrous formulations (with microfibers) in six colors of its lightweight formula with an excellent buildable pigment to take you from subtle to done-up in a few swipes, making it a luxury and cruelty-free alternative for luxury, cruelty-free brows.

Flexible, lightweight, and easy to construct. One side of the brush has longer bristles than the other, allowing you to sculpt and arrange the gel in any way you like. I’d say the hold is on the mild side, but the microfibers make it simple to build up your brow.

Best drugstore: Rimmel London Brow This Way Styling Gel 

Rimmel brow gel is a budget find that gives you skilled arches. The lightweight gel formula tames stray hairs, fills in gaps, and gives the face definition. Apply it with a little brush and enjoy your perfectly maintained, natural-looking brows. 

Best tinted: Anastasia Beverly Hills Tinted Brow Gel 

Anastasia Beverly Hills Tinted Brow Gel 

Anastasia Beverly Hills reigns supreme in the world of brow cosmetics. Dip Brow Pomade has long been a beauty fan favorite, but carrying the little pot and applicator brush everywhere isn’t always practical. Tinted Brow Gel is the answer. 

Everything we love about the brand’s pomade is now available in a convenient small container with a little spoolie brush. This fuss-free product fills in your brows with natural color, defines your arches, and provides all-day control without flaking, thanks to its botanical composition. 

Best hold: Urban Decay Brow Finish Waterproof Gel 

Brow Finish is no exception to Urban Decay’s reputation for long-wearing makeup. The transparent waterproof gel applies smoothly and may be used alone or over other brow treatments. The angled spoolie brush makes shaping and setting your hair a breeze, and your style will last up to 16 hours. 

Best shaping: Bobbi Brown Natural Brow Shaper & Hair Touch-Up 

Bobbi Brown Natural Brow Shaper & Hair Touch-Up 

Brown’s take on brow gel is this delightfully creamy shaping product. It’s made with wheat protein and vitamin B5 to give you a natural-looking definition and a bit of color. Not only that, but your brows will remain in place all day without looking stiff. 

Final Verdict 

The finest brow gel on the market now is Anastasia Beverly Hills Tinted Brow Gel. The convenient container contains a wonderfully creamy gel that fills in, defines, and volumizes your brows without leaving any flakes.

If you’re looking for a cheaper brow gel, the Rimmel London Brow This Way Styling Gel is your way to go. For a lower price and a little less product, you would be getting the same definition, volume, and thickness that you would be getting from Anastasia Beverly Hills. 


Question: What does brow gel do?

Answer: Unlike pencils and powders, which fill in sparse, small brows, eyebrow gels complement your natural look without adding bulk or drama. Clear brow gels are essential for a humid, hot American summer since they may add structure to an otherwise naked, laid-back face.

Question: Do you use brow gel before or after you fill them in? 

Answer: You should tidy up what nature has already given you before you take up your brow pencil. Fortunately, most eyebrow pencils come with a spoolie, so brush stray hairs in the direction of growth to remove them. Use a clear or colored brow gel after you’ve filled in your brows to keep everything in place. 

Question: Does eyebrow gel cause hair loss? 

Answer: Brow hair loss has never been an issue, and brows have never fallen out as a result of product use or grooming. While filling in your brows won’t make them thin, over-plucking or over-waxing them might cause them to thin down and even stop growing back over time.