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Tula Purifying Face Cleanser Review: Will You See A Difference In Your Skin?

Tula is a skincare brand I never heard of, but a quick search online proves they have a cult following. Their products aren’t made with toxic ingredients, contain clean ingredients, and their products are infused with probiotics. These probiotics are gentle enough, safe for those of all ages, but are also effective. This is one of the many reasons why the Tula Purifying Face Cleanser has been trending.

But what’s the hype around this cleanser? Why have you seen it all over social media? Should you really spend nearly $30 for a face wash? I wanted to answer these questions for myself, so I decided to review this face wash.

Tula Purifying Face Cleanser

Key Features

  • Removes impurities, makeup, and dirt
  • Made with prebiotics, probiotics, and turmeric extract
  • It doesn’t dry skin or strip moisture
  • Leaves skin feeling clean but balanced
  • Ideal for virtually all skin types


  • Leaves skin feeling refreshed
  • Skin still feels soft after washing
  • It doesn’t cause breakouts
  • Just about anyone can benefit from this face wash
  • Made with prebiotics and probiotics
  • Natural and non-toxic ingredients


  • Smells really weird
  • Nothing special
  • Expensive

Decision-Making Tips

  • Perfect if you’re looking for a gentle yet effective cleanser that won’t dry out the skin
  • Don’t use it if you’re sensitive to smell
  • Great for just about all skin types
  • Recommended if you want to try using prebiotic and probiotic skin treatments

The Face Wash I Ordered

First, you may notice the wash I’m using is small. Don’t worry, this isn’t the full-size wash. I purchased the smaller size wash. I don’t need a new face wash since I’m still using my tea tree oil face wash from Life (an awesome yet cheap brand I get at Pharmaprix here in Montreal). But I do plan on seeing my brother soon and need a new travel face wash.

The travel size is perfect. It’s only $13 and you only need a tiny bit of product. If you would rather try this wash, I suggest buying the travel size. I’m sure it will last you longer than you think.

What I Like

This face wash definitely has its pros and cons. Let’s start with what I actually like about this product.

Prebiotics and Probiotics

The main quality that stands out to me is this face wash is made with prebiotics and probiotics. If these ingredients sound familiar, you likely heard of them found in food such as yogurt. Prebiotics and probiotics are bacteria that are extremely healthy for your gut.

So, what do they do for your face?  While nothing is proven, there are claims that these bacteria lock in moisture. However, other ingredients, such as hyaluronic acid, offer the same benefits. Still, this is a new and interesting concept.

Face Feels Clean and Soft

After using this face wash, the main thing I noticed was how my face felt completely clean yet still moisturized. Has anyone used a face wash where their skin felt dry afterward? While I believe you have to use this several times to see results, it was nice to experience after my first use.


Tula is a brand that has clean and non-toxic ingredients. All of their ingredients are naturally sourced and don’t contain hard-to-pronounce chemicals. Here are some of the most effective ingredients in face wash.

  • Chicory root
  • Lactic acid
  • Blueberries
  • Turmeric extract
  • Probiotics and prebiotics

Keep in mind, Tula is not vegan. But they are cruelty-free.

What I Don’t Like

There are many reasons to use Tula, but there are also some aspects about this face wash that I don’t like. Here are the most notable ones.


The biggest factor that would throw people off is the price. Don’t get me wrong; I’m not someone who skimps on paying for skincare. If a product is good and well worth it, I will spend the money.

But I don’t see justification in this face wash being nearly $30. The wash is good, but it isn’t $30 good. You can find better products at that price range. This is probably the biggest reason why I wouldn’t recommend this product.

That’s one of the reasons why I recommend trying this with the travel size. If the wash works well for you, spend the $30. If it doesn’t, then you saved over half of your money.

The Smell

Yuck! The face wash smells gross. It has a clean and slightly fruity scent (like aloe), but it’s mixed with something weird and earthy.

I know it sounds disgusting, but it almost smells like mold. Like when you buy fruit that has gone bad. You give it the “scent test” and get whiffs of both fruit and the musty-moldy scent? That’s what this smells like. No, I don’t think there’s mold in the face wash, just comparing the scent to the smell of moldy fruit.

The scent is also very strong. It practically clogged my nostrils while I was washing my face. Reading reviews, it seems like this is the biggest drawback for most other users. Keep this in mind if fragrances irritate your skin.


I like this wash, but I know there are better ones out there. Here are a few other alternatives for you to consider.

Tatcha The Rice Wash

Tatcha is another hyped (and expensive) skincare brand. But unlike Tula, I think their products are worth the price and hype. The Rice Wash is the most comparable product. While it’s $46 — more expensive than the Tula wash — this daily cleanser neutralizes your pH skin’s balance and cleanses your pores, all without stripping moisture.

Paula’s Choice Pore Normalizing Cleanser

Paula's Choice Pore Normalizing Cleanser

Want to pay the same price I did for the Tula travel size, only for a full-size product? If so, choose this cleanser by Paula’s Choice. While it’s formulated for acne-prone skin, it’s a gentle daily cleanser for all skin types. It cleans debris, oil, and makeup from the pores. Not only that, but it doesn’t dry out skin or cause redness/irritation.

Glossier Milky Jelly Cleanser

Glossier Milky Jelly Cleanser

I never heard of this brand, but I found this cleanser in my research. It has many of the same qualities as the Tula face wash — it balances your skin’s pH while mildly cleansing your skin and retaining moisture. While it says it has a jelly formula, the wash is very creamy. It’s also safe for all skin types. The full size is $22, so it’s still cheaper than the Tula cleanser.

Youth to the People Superfood Antioxidant Cleanser

This is another hyped fash wash I see often. Though it’s also expensive, it has won awards for its quality. The wash is formulated with antioxidants to clean not only your pores but also prevent future damage. It cleans makeup out of the skin and also supports the skin’s pH balance.

Honey Jarrett Biome+ Gel Cleanser

Like the Glossier cleanser, I never heard of Honey Jarrett, but this cleanser appeared in my search feed. The cleanser effectively cleans sebum and impurities from the skin. The cleanser is formulated with BiomeBooster, which is a mix of synbiotics, panthenol, and polyglutamic acid. These ingredients cleanse the skin while retaining moisture. Jarrett tea extract will also soothe the skin.

Garnier Canna-B Pore-Perfecting 3-in-1 Cleaner + Exfoliator + Mask

Garnier Canna-B Pore-Perfecting 3-in-1 Cleaner + Exfoliator + Mask

I was really trying to find a drugstore dupe, but this is the closest one I could find. This wash is best for oily and combination skin since it targets shine and reduces oil. But it deeply cleans your pores and even tightens them. You can also use this as a mask and exfoliating treatment, so that’s a plus. It contains no microbeads, so it’s good for the environment.


Question: Does the Tula Purifying Cleanser Reduce Breakouts?

Answer: I did read some reviewers say the Tula cleanser cleared their breakouts. I’m currently suffering from hormonal breakouts, so I’m slathering salicylic acid on my face. Not sure if the Tula cleanser is helping me. To be safe, I suggest trying the Tula Keep It Clear Acne Foam Cleanser instead if you want to use a cleanser in the Tula line. It’s formulated with 2% salicylic acid and other ingredients to keep skin clear and even reduce the appearance of acne marks.

Question: Is the Purifying Cleanser the Best Cleanser by Tula?

Answer: The Purifying Cleanser isn’t Tula’s only cleanser. They have a whole line of face washes, including:
• Exfoliating Sugar Scrub
• Keep It Clear Acne Foam Cleanser
• Gentle Sensitive Skin Cleansing Milk
• Replenishing Cleansing Oil

I’ve heard the best reviews on the Purifying Cleanser, but I suggest trying these products, too. I especially heard great reviews of the Sugar Scrub!

Question: How Long Does It Take for the Tula Purifying Cleanser to Work?

Answer: In order to reap the most benefits from skincare, you’ll need to use the products regularly, so they take time to work. Since the wash will last you at least a month, use the wash regularly and notice the difference over a long period. Some users have said they noticed a difference immediately. I didn’t, so I say, don’t expect instant results.

Question: Is Tula Good for Sensitive Skin?

Answer: Tula says this face wash is good for all skin types, but what about sensitive skin? I was especially wondering about this because of the scent. Based on the clean ingredients, I would say it’s fine for sensitive skin. But if you know fragrances irritate your skin, try another cleanser.

Question: Are Other Tula Products Good?

Answer: Tula has a whole line of skincare products, not just face cleansers. But are these products good? Tula as a brand has generally received good reviews. They make a range of skincare products for just about every skincare concern. While they are pricier, it does seem like all products last a long time. Let’s just hope their other products smell better!

Question: Does the Tula Face Cleanser Reduce the Look of Aging Symptoms?

Answer: Is the Tula Purifying Cleanser an anti-aging cleanser? I wouldn’t say so. While it does help your skin retain moisture, which prevents aging symptoms, I wouldn’t say it’s good for existing fine lines and wrinkles. However, Tula does offer a range of anti-aging products. I suggest looking at their moisturizers and serums. They also offer a whole anti-aging line called Ageless Skin.

Question: Where Do You Buy Tula Products?

I bought my face wash at Sephora. You can also buy Tula products on their website and also at Ulta. I also see it on Amazon, but I’m not sure if that’s an accurate listing.

Tula Purifying Face Cleanser Review: Bottomline

Tula is a skincare brand that’s quickly gaining notoriety, especially with their Purifying Face Cleanser.

Like many cleansers, this one removes impurities, dirt, and makeup. I notice it also leaves my skin feeling refreshed and not dry, likely due to the probiotics. But the smell is nauseating. While this is a good face wash, I suggest spending your money on something else, choosing a cheaper dupe, or buying the travel size one to try it out.

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