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Tarte Foundation Line Guide: Which Foundation Will Work For Your Skin Type?

Tarte Cosmetics is one of the most popular makeup brands, especially among teens and Gen Zers. They offer a wide variety of products, but their extensive line of foundation is by far one of the best aspects of this brand. What are the different types of foundation that Tarte Cosmetics offers and which is the best foundation? Here’s a breakdown of the different foundations and the benefits they offer all in this Tarte foundation line guide.

Face Tape

Tarte Foundation Line Guide

If you want a full-coverage foundation that’s nourishing, you would love Tarte’s Face Tape Foundation. This foundation was previously called the Tarte Shape Tape Foundation. However, after the big scandal that came out following the release of the Shape Tape Foundation, Tarte Cosmetics pulled Shape Tape from their shelves. The Tarte Face Tape Foundation is the same formula, just in different packaging.

The full-coverage formula covers imperfections with ease, such as age spots, redness, and blemishes. This unique foundation is formulated with their trademarked tape technology, which smooths the appearance of fine lines, wrinkles, and pores.

Tarte Face Tape Foundation 22N Light Neutral | Amazon
$37.75 ($37.75 / Count)

Inspired by our iconic shape tape concealer, this longwearing, full-coverage vegan foundation mattifies, hydrates and brightens your appearance.

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01/21/2024 06:31 pm GMT

Even though this is a full-coverage foundation, it’s made with gentle ingredients, is dermatologist-tested, and is very comfortable on the skin.

It has a natural finish so your skin looks healthy. The foundation is also formulated with skin-loving ingredients such as apple fruit extract, snow mushroom, and hyaluronic acid. This foundation is rich in antioxidants, hydrates the skin, and protects the skin against aging symptoms.

In addition, this foundation is waterproof, transfer-proof, and sweatproof. Tarte promises this foundation lasts for 12 hours. Plus, it’s totally vegan! For best results, use with the Tarte Shape Tape Concealer. [Read the Best Tarte Shape Tape concealer dupes guide here].

Tarte Shape Tape Contour Concealer | Amazon

Flawless full-coverage matte finish instantly brightens.This best-selling concealer can be used to correct or highlight & contour.

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01/21/2024 03:22 pm GMT

Amazonian Clay 16 Hour Full-Coverage

tarte amazonian clay

When I worked at Sephora, I would recommend this foundation to so many clients. It’s available in a variety of shades, is ideal for problematic skin, and looks oh-so natural — even though it has a full-coverage formula. Now that Tarte reinvented this foundation, the new formula can make your skin looks its best.

This foundation has a matte finish and is light in texture. It erases the look of pores, fine lines, wrinkles, redness, and other imperfections. This foundation is easy to blend yet is long-lasting. The foundation never creases or cakes, all thanks to Amazonian Clay. This ingredient helps your foundation last longer and improves the look of your skin.

The Amazonian Clay Foundation is also formulated with mineral pigments and vitamin E, which is why it’s a great foundation for those with problematic skin, specifically acne-prone skin. As with all Tarte products, this foundation is totally vegan. It’s dermatologist-tested and non-comedogenic (I would often recommend this foundation to clients with acne-prone skin).

Read More: Tarte Amazonian Clay Foundation Review: Why I’ll Never Trust Beauty Influencers Again

Amazonian Clay BB Tinted Moisturizer

Amazonian Clay BB Tinted Moisturizer

If you want an even more lightweight version of the Tarte Amazonian Clay Foundation, try the BB Tinted Moisturizer.

This product was also very popular when I worked at Sephora. This tinted moisturizer has light coverage for a very natural look, yet it can still even your skin tone and blur the appearance of imperfections. I also suggest using this as a primer if you want more coverage than what your foundation offers.

As a tinted moisturizer, this product is formulated with antioxidants that protect and nourish the skin. Its dermatologist-tested formula contains antioxidants such as vitamins E, C, and A. It also contains Amazonian Clay, mineral pigments, and chamomile. Plus, this tinted moisturizer is formulated with SPF 20. It’s ideal for many skin types and is completely vegan.

Maracuja Tinted Moisturizer

tarte maracuja

Another tinted moisturizer option is the Maracuja Tinted Moisturizer. While it has a light coverage, it’s easily buildable to minimize the appearance of imperfections. You can wear it on its own or underneath a foundation. With a radiant finish, your skin will look flawless.

Tarte promises this tinted moisturizer offers 12-hour wear. It’s an extremely hydrating formula, made with skin-loving ingredients such as hyaluronic acid.

It’s also infused with superfruits and other high-performance naturals, such as maracuja oil, turmeric, and aloe. These ingredients improve aging symptoms, reduce the appearance of redness, and soothes the skin. It’s dermatologist-tested and this tinted moisturizer is totally vegan.

Babassu Foundcealer Skincare Foundation

Babassu Foundcealer Skincare Foundation

What’s in this foundation with a funny name? Well, it serves as an all-in-one product. This foundation not only offers coverage but also includes a concealer, sunscreen, and moisturizer. Even though it only has medium coverage, it is buildable in case you need a stronger foundation. It’s easy to blend and feels comfortable on your skin for all-day wear.

Another reason why this foundation is revolutionary is that it’s the first-ever vegan skincare foundation. Babassu is a palm that originates in Brazil. It’s a nourishing ingredient that will give your skin a healthy glow. It will also make your skin look plumper and more youthful. Your foundation won’t look cakey or dry thanks to this ingredient.

Babassu will also improve your skin in a variety of ways. It decreases the appearance of fine lines and wrinkles. The Babassu Foundclear Foundation is also formulated with vitamin E and sunflower seed. This foundation is also non-comedogenic, vegan, and is dermatologist-tested.

In addition to a full-size, its foundation is available in a travel size that fits TSA standards.

Hydroflex Serum Foundation

Hydroflex Serum Foundation

If you want something stronger than a tinted moisturizer but also has all of the same benefits, choose this serum foundation. What makes the Serum Foundation stand out is its water-based formula, so the foundation blends effortlessly.

It has eight types of hyaluronic acid to improve your skin health and encapsulate more moisture. In addition, this foundation also contains a vegan collagen complex, niacinamide, sea daffodil, and marine plants. These ingredients smooth the skin, brighten your complexion, decrease any inflammation, and reduce the look of imperfections.

Even though this is a serum foundation, your skin won’t look dewy. Instead, your skin looks healthy and refreshed. The foundation is also weightless and comfortable for all-day wear.

It has medium coverage and is made with the trademarked hydroflex technology so the foundation never creases or cakes. The medium coverage is enough to minimize the look of fine lines, wrinkles, and pores while still looking natural. Tarte promises this foundation lasts for 12 hours.

It’s sweatproof and waterproof. This foundation is also vegan, dermatologist-tested, and doesn’t contain any fragrance.

Shape Tape Pressed Powder Foundation

Shape Tape Pressed Powder

Do you prefer a powder formula? Then choose the revolutionary Shape Tape Pressed Powder Foundation! It has a light-to-medium coverage to make your skin look perfect. This is the perfect product if you have pigment issues, such as redness and blemishes. You can also use this powder if you want to cover other imperfections, such as large pores. It’s also ideal for oily skin.

Because of its coverage, you can use it alone. But it’s also light enough to wear over the foundation if you need more long-lasting coverage. It doesn’t look cakey, even when worn over the foundation. Instead, your skin will look fresh and flawless.

As with all Tarte ingredients, this powder is made with high-performance naturals. Clay mattifies the skin and balances oil while mineral pigments soothe the skin. Matrixyl 3000 is a peptide complex with anti-wrinkle properties. This powder is dermatologist-tested and vegan.

Shape Tape Waterproof Body Makeup

Shape Tape Waterproof Body Makeup

Do you need extra coverage on your body? Try the Shape Take Body Makeup!

Inspired by the popular Shape Tape Concealer, this foundation can cover common problems, such as bruises, veins, age spots, scars, cellulite, stretch marks, and so much more. Their trademarked Tape Technology also makes skin look smoother. It has a matte formula so it looks natural.

It’s ideal for all skin types, including mature skin. Ingredients such as glycerin moisturize skin while maracuja protects against aging symptoms. It also contains antioxidants such as vitamin E to further protect the skin. It’s vegan and totally waterproof.

Tarte Clay Stick Foundation

Clay Stick Foundation

If you prefer a stick foundation, Tarte’s got you! The Tarte Clay Stick Foundation offers medium coverage packed with skin-healthy ingredients. This foundation covers uneven skin tone, redness, and hyperpigmentation. It has a matte finish so it looks natural.

The Stick Foundation is ideal for both dry and oily skin. Tarte promises this foundation lasts 12 hours, all thanks to Amazonian Clay. It has a vegan formula and is dermatologist-tested. This foundation contains skin-loving ingredients such as the antioxidants vitamins E and C. Mineral pigments are also very soothing to the skin.

Tarte Clay Stick Foundation | Amazon
$14.99 ($14.99 / Count)

A buildable, powder-to-liquid formula that melts into skin for medium-to-full coverage, leaving a natural finish that looks and feels just like your own skin.

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01/22/2024 03:26 am GMT

Water Foundation

rainforest of the sea

Tarte goes back to basics with this liquid foundation. It contains one of the most essential makeup ingredients: water. This water-based foundation feels gentle on the skin. However, this foundation doesn’t compromise the coverage. The medium coverage and radiant finish will make your skin look flawless.

As with all Tarte products, this foundation is made with high-performance ingredients such as marine plant extracts and antioxidants. These ingredients improve aging symptoms and protect the skin. It contains no chemicals or other dangerous ingredients, such as parabens.

Tarte Rainforest of the Sea Water Foundation | Amazon

A lightweight, full-coverage hydrating foundation infused with Tarte's Rainforest of the Sea complex and non-chemical SPF 15 sunscreen.

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01/22/2024 03:37 am GMT

BB Tinted Treatment Primer

BB Tinted Treatment Primer

I’ve used this primer before and I absolutely love it! In addition to a primer, it has enough coverage to where you can wear it on its own. It’s an all-in-one product, serving as a primer, moisturizer, SPF, and foundation. It has medium buildable coverage with a natural finish. It has a creamy texture yet it feels very weightless.

In addition, it serves as a skin treatment. It’s made with a Triple-B Complex that brightens your complexion and improves the overall appearance of your skin. The SPF 30 further protects your skin and the BB formula will make your skin feel soft. It has a vegan formula, lasts for 12 hours, is non-comedogenic, and it’s dermatologist-tested.

Skin Treat Poreless Tinted Moisturizer

Skin Treat Poreless Tinted Moisturizer

This is another tinted moisturizer that’s perfect if you want medium yet natural coverage. As the title states, it blurs the look of pores but is also a great solution if you want to cover fine lines and wrinkles. It has cloud-like weightlessness and it will feel like nothing is on your skin. This is all thanks to its unique whipped texture.

The Skin Treat Tinted Moisturizer is made with extremely moisturizing ingredients such as diamond powder and lipoamino acids. Your skin will always feel soft and smooth when using this product. Even though it’s a tinted moisturizer, it doesn’t have a dewy finish. Rather, it has a mattifying finish. Since it’s oil-free and controls shine, it’s also an ideal tinted moisturizer for those with oily skin.

Not experienced with makeup? No problem! This is a fuss-free tinted moisturizer that can even be applied with your fingertips (though I still recommend a brush or beauty blender). Tarte promises this tinted moisturizer has 12-hour wear. As with all Tarte products, this tinted moisturizer is vegan and cruelty-free. It’s dermatologist-tested and non-comedogenic.

Other Alternatives

Have you used Tarte foundation before, but want another alternative? There are many brands similar to Tarte, such as:

  • 100 Percent Pure
  • Ilia Beauty
  • Physician’s Formula
  • RMS Beauty
  • Ecco Bella
  • Juice Beauty
  • Josie Maran
  • Vapour Beauty

All of these brands offer clean and natural beauty products. Some of them, such as Josie Maran, also formulate their cosmetics with skincare benefits. Out of all of the brands, Physician’s Formula is the most affordable. I do find their foundation to be cakey, but they’re the only drugstore brand that has never made me break out.

Tarte Foundation Line Guide FAQs

Question: Which Tarte Foundation Shade Should I Get?

Answer: If you’re anywhere near a Sephora, they can match you with a shade using their Color IQ Technology. You can also go to Sephora (and maybe Ulta) and get some samples. Otherwise, Tarte offers an online Foundation Matchmaker. This tool not only matches you with the perfect shade but also the perfect foundation formula.
I decided to try and use this. First, you put what skin type you are. I’m overall normal but am more on the dry side in the winter. I’m writing this in the summer/fall, so I’m going to say “normal.” Next, it asks you about your coverage preference. I like coverage but I hate full coverage foundation, so I’m putting medium coverage. Then, it asks your finish. I put natural.
Next comes the shade. First, you choose your shade range. I’m pale so I’m choosing Fair to Light. Then, it asks you to be more specific. Choose the model that best fits your skin tone. I’m choosing Fair-Light because I have color in my skin. Next, choose your undertone. I already know I’m neutral.
Here’s my result! Tarte recommends I use the Babassu Foundclear Foundation in 16N, the Clay Stick Foundation in Fair-Light Neutral, and the Shape Tape Concealer in Fair-Light Neutral.

Question: Is Tarte Foundation REALLY Waterproof?

Answer: Tarte says it is, but I’ve never tried this personally.

Question: Is Tarte a Good Brand for Mature Skin?

Answer: Tarte is one of the best brands for mature skin. Their products don’t crease or cake around wrinkles. In addition, just about all of their products are formulated to blur the look of fine lines and wrinkles, helping your skin look more youthful. Many of their foundations actually improve the appearance of your aging symptoms.


Tarte is a popular beauty brand, and that’s largely due in part to its high-quality and extensive line of foundations. They offer everything from light to full-coverage foundations. I personally love how their foundations look so natural and all of the skincare benefits they offer. Use this guide to pick the best Tarte foundation for you!

Read More: Is Tarte Cruelty Free: Should You Support This Popular Brand?

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