Where to Buy RMS Beauty

I seldom wear makeup because, one, it breaks my skin out, and two, I’m lazy and frankly don’t feel like it. But RMS Beauty has thousands of fans out there who promise the brand has solutions for both.

The “original clean makeup brand” uses ethical practices and clean, healthy ingredients that claim to actually improve the appearance of skin over time. My favorite part of their whole deal, though, is the focus on that trendy new “no-makeup-makeup” look that I have been doing since before it was cool and had a name.

If it sounds good to you, too, here are the best places to purchase RMS Beauty products, as well as which products are worth purchasing in the first place.

What Is RMS Beauty?

RMS Beauty is a cult-favorite clean beauty brand founded in 2009 by celebrity makeup artist Rose-Marie Swift. It’s best known for offering clean, eco-conscious beauty products in sustainable packaging that go beyond harm prevention and actively improve and nourish the skin. 

Everything is free of harmful, toxic ingredients like parabens, gluten, synthetic fragrances, GMOs, sulfates, phthalates, and talc. Plus, many ingredients are natural and plant-derived, like natural peptides from quinoa seed and pea extracts and natural retinol alternatives, which cause less irritation for sensitive skin. Their site even offers an ingredient glossary that explains each ingredient and its uses!

RMS Beauty also focuses on sustainable and ethical sourcing and manufacturing practices. This includes everything from fair labor practices to using eco-conscious ingredients, including their new primer that marks their first-ever refillable product.

They’re also cruelty-free and have many vegan products available.

RMS Beauty Products

RMS Beauty carries a huge variety of beauty products, including everything from skincare to brushes and application tools and every makeup product you could imagine.

They’re best known for their makeup, especially their mascaras, eyeshadows, concealers, and blushes. Some of their bestsellers include:

• ReEvolve Radiance Locking Primer (Winner of the Beauty Authority Newbeauty 2023 Award): $45
• Straight Up Volumizing Peptide Mascara: $29
• ReDimension Hydra Powder Blush: $38
• Legendary Lip Oil: $26
• Eyelights Cream Eyeshadow: $30

Note: Pricing is based on full-size products on RMS Beauty’s website.

As far as shade range goes with their complexion products like foundation and concealer, they carry a decent variety, with 16 to 26 different skin tones (depending on product) ranging from light alabaster to rich ebony. This span of ranges is not as many as most of the larger brands, though, so there is definitely room to grow here.

Where to Buy RMS Beauty

Aside from their own online store, RMS Beauty is available at many retailers online and in physical locations. Let’s check out a few of them.

Ulta

Most accessible for in-person shopping

Famous makeup retailer Ulta carries a variety of RMS Beauty products and is the easiest and most accessible place to buy if you’re looking to shop in a physical store, considering there are so many locations nationwide.

One of the largest beauty retailers in the United States, Ulta carries a range of products from more than 600 beauty brands, ranging from supplements and hair tools to skincare and makeup. 

According to their site, Ulta carries 57 RMS Beauty products, including popular ones like:

• UnCoverup Concealer
• ReEvolve Radiance Locking Primer
• Back2Brow Pencil
• ReDimension Hydra Powder Blush
• Legendary Serum Lipstick

Head to your local Ulta store to shop RMS Beauty in person, or check out their options available online.

Thirteen Lune

Best for inclusive beauty products

If you want to support a smaller, Black-owned business focused on inclusion, purchase your RMS Beauty products from Thirteen Lune. 

Founded by Nyakio Grieco and Patrick Herning, Thirteen Lune started online with just 13 founder-led brands and has since expanded to offer beauty products from more than 160 brands, with a focus on culturally diverse ones. Plus, they now also have a brick-and-mortar store in Los Angeles.

Their product selection is carefully curated, and they only offer high-quality, inclusive products, so it’s a great place to buy your RMS Beauty.

Thirteen Lune carries 24 products from RMS Beauty, including favorites like:

• Legendary Lip Oil
• ReDimension Hydra Dew Luminizer
• SuperSerum Hydrating Mist
• Liplights Cream Lip Gloss
• Eyelights Cream Eyeshadow

Try Thirteen Lune for more diverse, founder-led beauty brands from around the world.

Bluemercury

Best for luxury beauty

If you’re looking for luxury alongside your RMS Beauty favorites, Bluemercury has a ton of physical locations that feature a larger variety of RMS Beauty products than Ulta. 

This business focuses primarily on elite, hard-to-find, luxurious makeup products. Some of the cult-classic brands they offer include M-61, Lune+Aster, and Augustinus Bader. They also have “The Cache,” an incubator program for emerging and on-trend brands.

With neighborhood stores across the country that offer beauty and salon services, as well as a website with all products, Bluemercury offers customers multiple options on how they want to do their shopping.

Bluemercury offers 59 RMS Beauty products, including:

• Go Nude Lip Pencil
• SuperNatural Radiance Serum Broad Spectrum SPF 30
• ReDimension Daily Glow Palette
• ReFresh Eye Brightener Broad Spectrum SPF 30
• Living Luminizer

If you love luxury and like the option of online or in-person shopping, give Bluemercury a try.

The Detox Market

Best for clean beauty

Try The Detox Market if the clean aspect of RMS Beauty is what you love the most and you want to check out a new store that focuses on offering clean options.

The Detox Market is a primarily online retailer that offers a variety of clean and green beauty products and wellness brands. They focus not only on non-toxic ingredients but also on reducing waste, using mindful packaging, and implementing other eco-friendly practices.

As for the RMS Beauty products they carry, The Detox Market offers all of the most popular picks the other stores on this list do, plus other items like:

• Kakadu Beauty Oil
• Straight Up Volumizing Peptide Mascara
• Hydra Setting Powder
• Skin2Skin Powder Blush Brush
• Coconut Clean Cleansing Balm

If clean and green is how you prefer your beauty, find RMS Beauty and other eco-conscious brands at The Detox Market.

So, Where Should You Buy RMS Beauty?

Luckily, RMS Beauty is widely available across many retailers online and in physical stores, so it depends on what else you’re looking for while you browse.

The most accessible place to shop RMS Beauty is Ulta, a national chain with thousands of locations across the country. For a website with a focus on globally diverse and founder-led brands, Thirteen Lune offers all of the most popular RMS Beauty picks. Or, if you’re in the Los Angeles area, you can check out their physical location.

If luxury is your vibe, Bluemercury has plenty of physical locations where you can shop RMS Beauty favorites, plus an online store for convenience. If you want to discover other eco-friendly, clean beauty brands, shop RMS Beauty at The Detox Market.

No matter where you buy, RMS Beauty offers clean, eco-conscious, effective beauty products.