Vegan cosmetics are all the rage! The modern consumer understands that animal exploitation in cosmetics is awful. While supporting cruelty-free brands is a must, more makeup enthusiasts want to take animal welfare a step further and use products made without any animal-derived ingredients. This is why the vegan cosmetics industry is expected to be worth…
ColourPop is one of the most popular brands right now. With 10 million Instagram followers and a devoted fan base, this cult makeup brand has caused quite a stir. I love ColourPop. I own several of their products and am especially a huge fan of their eyeshadow and lip products. However, I am someone who…
Veganism is on the rise, with 79 million people in the world identifying as vegan. Why is veganism becoming so popular? More people are concerned about animal welfare and myself included — I’m one of those people who love animals more than people. More makeup brands are learning about these demands and are formulating products…
ELF is one of the most popular drugstore makeup brands. So much so to where they earned $318 million last year alone. There are many reasons why buyers gravitate toward ELF. Their products are not only affordable but are also high-quality. I’m personally a big ELF fan. I use their Jelly Pop Primer and it’s…
MAC cosmetics is one of the leading global makeup brands. They’re one of my personal favorite makeup brands. I especially love their lipsticks and I own several colors from multiple collections. I’ve also used their foundation, eyeliner, and more — I especially love their liquid eyeliner. But is MAC cruelty-free? I often ask myself this…
