AestheticsPro vs. Boulevard

Start With What Your Med Spa Needs

The more I looked into med spa software, the more I realized that comparing platforms isn’t as straightforward as it sounds. Rather than asking whether Aesthetics Pro or Boulevard has the most features, let’s look at the areas that are likely to matter most to a med spa owner: clinical documentation, the client experience, total cost, compliance, and what’s needed as the practice grows. Here’s a basic overview of Aesthetics Pro and Boulevard. 

AestheticsPro

Core Focus & Strengths:

A clinical-first EMR built exclusively for med spas, highly praised in reviews for expert charting, detailed reporting, and prompt support.

Recent Improvements:

Noted for an outdated interface that impacts user experience, though recent updates improved Google Calendar syncing, online booking, and checkout.

Pricing & Verdict:

A top-tier clinical powerhouse priced on the higher end with an annual contract requirement following a sales demo.

Best If:

AestheticsPro is best if your med spa has a true, around-the-clock clinical focus and needs software built to support that level of clinical complexity. AestheticsPro prioritizes deep clinical functionality over a polished, client-facing experience.

Boulevard

Core Focus & Strengths:

A sleek platform for salons, spas, and med spas, praised for outstanding support, detailed client profiles, and robust retail management.

Recent Improvements:

Lacks true EMR native charting templates, but recently added Buy Now Pay Later, enhanced reporting, and an AI receptionist.

Pricing & Verdict:

A premium-priced option with annual contracts via sales consultation, ideal for multi-service businesses prioritizing a modern client experience.

Best If:

Boulevard is best if your med spa blends medical aesthetics with salon and spa services, and you need more flexibility across the entire client experience. Boulevard offers essential med spa functionality along with customizable tools for booking, communication, retention, and broader business management.

Clinical Documentation and the Patient Record

How much clinical complexity does your practice really need your software to handle? Both take HIPAA compliant med spa charting seriously with forms, documents and records, but each has its own strengths. 

Aesthetics Pro boasts specializations for the medical spa and aesthetics industry including 450+ electronic patient-ready forms. If you are looking for HIPAA-ready software that has deep clinical roots with a solely clinical focus, this platform deserves your attention. They’ve made recent improvements to their online booking and integrated payment features. Both client and clinic can see service-specific forms and treatment images. It has central cloud storage of electronic records, and offers E-Prescribe even at the first tier. 

Boulevard, on the other hand, works across the med spa, spa, and salon spaces, helping businesses manage the full client journey on this modern platform. Boulevard has made recent improvements in client payments, and reports, as well as adding an AI assistant. Boulevard does feature pre- and post-treatment images and markup diagrams, while forms are included in their med spa tiers, and ePrescribe is also available. 

The Client Experience From Booking to Checkout

Who is your client and what experience do you want them to have, interacting with your platform on desktop or mobile? You’ll find both of these platforms excel in the areas of scheduling, booking, communication, and customizable client messaging. But here’s what sets them apart from the client’s side. 

Aesthetics Pro has recently improved intake, booking and checkout. They have a traditional online booking portal and mobile app also, with newer integrations for Google Calendar and Apple Calendar after feedback that their off-platform integrations weren’t strong enough. Clients will have more steps and more info entered along the booking journey. Reminders are via email and text, with user reviews touting their improved booking platform but mentioning that some features still feel a bit outdated. 

The client receives email notification reminders and once the service is complete, their invoicing and checkout journey are integrated with their chart, notes and comparative treatment images. For the dedicated med spa combining clinical services with the client experience, you’ll find this gives you the basics your client needs to schedule themselves, communicate with you, and checkout all in one EMR/CMR platform. 

Boulevard excels at helping med spa clients feel like they’re having an elevated booking and communication experience from day one. Clients can book online with the site, an app or integrations with your socials or online retail store. The slide-out feature of the booking page keeps clients on your site directly for more sales and service bookings. Clients receive notifications via two-way texting and emails from the first tier, and clients have an easy time managing their appointments and a smooth fully integrated checkout experience. Boulevard is for the med spa owner who needs to make their clients booking and the overall experience feel like one easy modernized journey. 

Aesthetics Pro

Clinical and Medical Focus:

• Designed with the needs of a medical-focused aesthetics practice in mind.
• Collects more in-depth medical information during the client booking journey.
• The additional information and steps may be especially valuable for practices offering clinical services.

Online Booking:

• Offers a traditional online booking portal.
• Offers a mobile app for med spa staff
• Clients may have more steps and information to enter during booking because of the clinical focus.

Calendar Integrations:

• Recently added integrations with Google Calendar and Apple Calendar.
• Older reviews suggested that off-platform integrations needed improvement.

Client Communication:

• Appointment reminders are sent through email. Texting is an upgrade.
• User reviews highlight improvements to the booking platform, although some users still find certain features somewhat outdated.

Checkout and Client Records:

• After the service, the client’s invoicing and checkout process is integrated with their chart.
• The client record can include notes and comparative treatment images.
• This creates a connection between the client’s treatment history and their checkout experience.

Best Fit:

• A dedicated med spa that combines clinical services with client-facing booking and communication.
• Particularly suited to a practice where detailed medical information and treatment records are important.

Boulevard

Elevated Client Experience:

• Focuses heavily on making booking and communication feel modern and seamless.
• The client experience begins with the booking process and continues through communication and checkout.

Online Booking:

• Clients can book through the practice’s website.
• Offers a professional app for med spa staff.
• Integrations allow booking through social media and online retail stores.

On-Site Booking:

• Its slide-out booking feature allows clients to book without being sent away from the practice’s website.
• This can help keep the client engaged with the website while they book services.

Client Communication:

• Offers two-way texting and email notifications from the first tier.
• Clients can manage their appointments easily.

Checkout:

• Provides an integrated checkout experience that continues the streamlined client journey from booking through payment.

Best Fit:

• A med spa owner who prioritizes a modern, elevated client experience.
• Particularly appealing for practices that want booking, communication and checkout to feel like one connected journey.

Ask yourself where your practice needs the software to be strongest, the clinical workflow or the client-facing experience? 

What Will It Cost?

Don’t compare only the monthly subscription. Most platforms have add-ons to customize your needs, so look at the full cost based on what your practice requires now and as you grow. What’s a fair price for the tools and client experience that will help your practice flourish?

At the time of publishing, here’s how pricing looks and what you’ll get for your hard earned money.

Platform	Tier	Features	Price
AestheticsPro	Pro-Plus	450+ customizable EMR forms, mobile app, telemedicine	$160/month Up to 2 users, 1 location
	Executive		$285/month Unlimited users, multi-location
	Enterprise		$350/month High-volume organizations
	Add-ons	E-Prescribe, texting, marketing solutions	Additional cost
Boulevard	Aesthetics Starter Bundle	HIPAA-compliant forms, charting, photo market, sign-off, communications	$328/month per location*
	Aesthetics Bundle	Expanded communication capacity	$374/month per location*

Boulevard’s pricing above includes current long-running discounts, but be sure to verify pricing info yourself. 

Platform	Demo / Sales Process	Contract	Annual Discount
AestheticsPro	Requires a demo period	May require annual contract upon signup	Not specified
Boulevard	Requires a sales consultation	May require annual contract upon signup	10% when paid annually over monthly

Compliance and Security 

When you’re managing a med spa, protecting sensitive client information and maintaining compliant clinical records isn’t optional, it’s essential. Software can support compliance but it doesn’t make the practice compliant by itself. Thankfully these both have two-factor authentication available. But how do these platforms support a med spa’s privacy, documentation, and HIPAA compliance requirements?

AestheticsPro was built around the clinical record/EMR first. Its compliance story centers on keeping the patient record, treatment documentation, photos, forms, signatures and clinical history together in a purpose-built medical-aesthetics EMR. 

Boulevard started as a client experience/business platform and has built a medspa clinical layer into it. Its Medspa offering inside its Aesthetics Bundles adds HIPAA coverage, clinical details, forms/charts, photo markup and supervisor sign-off to the broader Boulevard platform. Boulevard has recently improved its form and chart review as well as sign-off workflows, including progress tracking and review queues for med spa customers. 

What Happens as Your Med Spa Grows?

Think beyond what your practice needs today. Are you adding providers, locations, or services? The right platform should support the direction your business is headed.

As your practice expands, both can support a growing med spa. With tools for managing clients, providers, services, reporting, and day-to-day operations. The difference is less about whether they can support growth and more about the areas each platform emphasizes and specializes in the most. 

AestheticsPro is best if your growth is centered on building a more complex medical-clinical practice. They offer strong provider, treatment, clinical documentation, and reporting capabilities to support that growth. 

Boulevard is best if your growth is centered on the client experience and overall business. Boulevard emphasizes client engagement, retention, marketing, and business growth, with med spa functionality built in nicely.

Test the Workflow, Not the Feature List

Software can look great in a demo but have big gaps when you follow a real client through the entire journey. Turn the feature list into a workflow for a real client, and you’ll find out if everything works the way you need it to. Here is a demo scenario I’d invite you to perform when checking out any platform:

Book → intake → consent → consultation → treatment/chart → photos → checkout → membership/package → follow-up → reporting

Ask the sales rep to show you this scenario, and compare. Ask yourself:

• Is it easy to use? 
• What’s the clinical workflow? 
• Is your client going to have an easy time when booking their appointments online or managing their account? 

So, Which Platform Is Right for You?

Both platforms have evolved recently, satisfying some owner complaints and user requests. AestheticsPro has improved with integrated payments, Kai AI and modern client/business tools. Boulevard has continued expanding its clinical documentation, compliance and prescribing capabilities. It’s worth evaluating the current versions rather than relying on older reviews or feature comparisons, because both feature great all-in-one capabilities. 

Final takeaway

Both have become powerful all-in-one platforms. 

AestheticsPro is a clinical-first powerhouse built exclusively for med spas, while Boulevard blends EMR capabilities with a modern, client-focused experience for broader spa operations. 

Weigh AestheticsPro’s deep clinical charting and add-on costs against Boulevard’s higher-price starting tiers and streamlined workflow, then choose the platform that fits where your business is actually headed, not simply the one with the longest feature list.